100 Ways to Recruit New Members

Clubs are always looking for ways to grow and recruit new members, There are many things club members can do in order to attract new members. Here, you’ll find a hundred viable approaches that one could use in order to recruit more members.

  1. Ask someone
  2. Bring a guest to meetings
  3. Advertise in newspapers & cable TV
  4. Have a clear club goal & a strategic plan
  5. Letters or personal contact with local businesses
  6. Contact with Chamber of Commerce
  7. Place customized bookmarks in library books
  8. Have public meetings at malls, outdoors, etc
  9. Have a booth at malls, fairs, festivals etc.
  10. Place pamphlets in doctors’ offices, hospitals, cafeterias, libraries, etc.
  11. Host an Open House
  12. Hold a club assembly only on membership
  13. If you have a Rotary Club, ask Rotary Foundation alumni to join
  14. Give the membership chair one minute at every club meeting
  15. Make the membership chair a club director
  16. Put together guest information packets
  17. Service projects that serve a need in the community
  18. Invite family members to join
  19. Send letters to people in the news with an invitation to visit the club
  20. Print club business cards with club meeting location and time
  21. Distribute extra copies of magazines that relate to your club in waiting rooms, etc (i.e.: Rotarian)
  22. Hold high-profile meetings
  23. Hold wine and cheese receptions for prospective members
  24. Ask for help from RIMC/RIMZC
  25. Have a special guest day
  26. Send club members to district membership seminar
  27. Make prospective members feel important
  28. Honour outstanding community members with awards
  29. Don’t take age into consideration
  30. Make some meetings social events
  31. Build a club web site
  32. Use group email to promote your club
  33. Put posters in public areas
  34. Ask corporations and employers to sponsor or subsidize membership
  35. Have a reward program for those who bring in new members
  36. Create more fun
  37. Give a money back guarantee—if after 3 months a new member does not want to be a club member, return their fees
  38. Invite the media to cover well known speakers
  39. Use word of mouth
  40. Network with coworkers, friends, and family
  41. Follow up with guests
  42. Place a coloured dot on the watch of every member to remind them to bring a guest
  43. Lead by example—how many members have you recruited?
  44. Have members give talks at other organizations
  45. Provide guests with free meals
  46. Update your clubs classification survey
  47. Look for members in ethnic groups not represented in your club
  48. Provide brochures for new employee packets in members companies
  49. Advertise at sports events
  50. Ask the district for help
  51. Hold joint meetings with other groups
  52. Share your club experience with others
  53. Participate in community events
  54. Write letters to the newspaper about the campaigns your club is working on
  55. If a prospect can’t attend your meeting due to time, suggest another club
  56. Publicize club successes, elections, events, in local newspapers
  57. Circulate the club newsletter widely
  58. Design a club brochure
  59. Hold recruiting events with two or more clubs
  60. Form/join a speakers’ bureau
  61. Wear your club’s pin
  62. Mention your club at meetings of other organizations during announcements
  63. Send newsletter to guests
  64. When asked about your leadership skills & career success, tell them about your club
  65. Ask the AG to attend a board meeting to talk about membership
  66. Ask every member to submit 3 prospects to the membership chair
  67. Make it FUN
  68. Give every member a club decal or bumper stickers for their car
  69. Give testimonials about your club while guests are at the meeting
  70. Repeatedly invite prospective members
  71. Practice selling your club at Club meetings—have a one minute elevator speech ready
  72. Conduct a Membership Satisfaction Survey (RI Publication #417)
  73. The club president asks three club members as a personal favour to each recruit one new member
  74. Bring your boss to a club meeting
  75. Make direct contact with women’s business associations
  76. Bring your co-workers to a club meeting
  77. Bring your subordinates to a club meeting
  78. Have new member kits
  79. Use books, brochures, videos and posters from RI
  80. Hand out invitation cards for a “Free” lunch (breakfast, dinner)
  81. Have members constantly promote and rave about your club
  82. Meet at a good location
  83. Assign every member to a 5 person recruitment team—each team brings in a new member every six months
  84. Develop a strategic plan membership is a year-round priority and needs to be planned
  85. Have incentives for recruitment
  86. Have a large poster that lists all the members who have sponsored a new member in the past year
  87. Select a missing classification and work on filling it
  88. Display a thermometer showing progress towards club goal
  89. Feature a member’s “benefit of the month” in the club newsletter
  90. Induct new members with piazzas & invite spouse/partner
  91. Develop a welcome letter from the president for all new members
  92. Contact all members who have resigned in the past 3 years
  93. Use billboards at bus stops and road sides
  94. Ask club members to put club ads on their commercial trucks
  95. Recognize new members in newsletters
  96. Regularly check the RI web site for ideas
  97. Subscribe to the Rotary Membership Minute on the RI web site
  98. Invite spouses to social functions
  99. Ask recipients of Rotary service or donations to speak for Rotary
  100. Pass out M & M candy to remind members that “Membership Matters” and that we need “More Members”

About Kevin Hilgers

Kevin Hilgers is Rotary International District 5370 Governor for the year 2012 2013. Kevin is married to Janice McNeice. They have 2 daughters, Catherine and Karly.
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8 Responses to 100 Ways to Recruit New Members

  1. Andrewfug says:

    Есть такая услуга – добровольное медицинское обслуживание .
    Она предполагает, что пациент вносит небольшую сумму за то, что ходит на прием весь год БЕСПЛАТНО.
    Однако опросы показывают, что лишь 3% жителей города знают о такой услуге.
    По какой причине?
    Да потому что частным клиникам выгоднее брать плату за каждый визит.
    А если какой-нибудь сотрудник клиники посоветует добровольное медицинское обслуживание клиенту – это сулит ему увольнением.
    Информация о ДМО уже спровоцировала кучу скандалов, после того как информацию об этом распространил один врач.
    Его уволили “по собственному желанию”, после того, как он предложил ДМО постоянному клиенту.
    Страшно, что информация по ДМО находились в открытом доступе, просто находили на эту информацию только случайные люди.
    Как отстоять свои права?
    О правилах оказания услуги и обязанностях клиник можно узнать, просто вбив в Яндекс фразу: “добровольное медицинское обслуживание”.
    Обязательно обслуживание, а не страхование.

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  8. litesp33d says:

    It must have taken you an age to come up with these 100 ways. However I think we only need one and that is one that works. Which of these 100 ideas have been effective?

    Research shows the following – 90% of people who join Rotary do so because a friend invited them to do so. 90% of Rotarians have never invited anyone to come to a meeting, let alone join. Build that bridge to fix that problem and Rotary’s recruitment problems are over.

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