Working Together for the Good of Rotary: A Membership Initiative

The Vancouver Metropolitan-Area Membership Strategy

By Gayle Knepper, Rotary Coordinator, Z24W

Proud Rotarian decal/”cling” displayed by Vancouver members in their workplaces and on vehicles.

When District 5040 (BC) leaders held the annual strategic planning meeting for the 2014-15 year, a topic discussed in depth was the health of clubs and the membership decline which had occurred over time.

In fact, when completing the SWOT (strengths, weaknesses, opportunities, threats) analysis at the session, two of the top-ranking threats were identified as:

  1. Not dealing with aging membership
  2. Not turning around the declining membership

It was critical to the future of the clubs, they determined, to focus action on these issues now, looking at new methods to turn around this troubling trend.

“Grow membership 15% over 5 years,” was the goal, to be reached through a combination of retention and new member/club development.  While they had already identified the WHAT — the issue, determined the HOW MUCH – the goal, and the WHEN to do it (now), the real job was just beginning. Leaders now faced the bigger task — HOW. Read more

Want to be happier? Be a part of an organization, like Rotary!

Editors Note:  I found this story in the newspaper remarkable in similarities between friendships built in religious congregations, and friendships built in Rotary.  I bet Rotarians are happier than non-Rotarians – just like the below story discusses.
Church, not faith, leads to satisfied life: study

Two new studies show the importance of friends in keeping body — and soul — together.

A study published in the December issue of the American Sociological Review reveals religion’s “secret ingredient” that makes people happier —friendships built in religious congregations.

In their study, Religion, Social Networks and Life Satisfaction, Chaeyoon Lim and co-author Robert D. Putnam looked at the link between religiosity and happiness.

Surprisingly, it wasn’t faith or prayer that made people feel better about themselves.

Rather it was the social aspects of religion that led to greater satisfaction, says Prof. Lim, an assistant professor of sociology at the University of Wisconsin-Madison, who led the study. Read more