Kissing frogs at Rotary meetings

kissing-frogsNetworking at Rotary meetings has received an undeserved bad rap.  I have even been told it violates Rotary policy.  It does not.  Some clubs fine members for doing business or exchanging business cards at meetings.  This is unfortunate. Networking at Rotary predates the concept of Service as part of Rotary. Paul Harris and the founders of Rotary established Rotary as a fellowship and networking opportunity for members.

In Past RI President Richard King’s “to the Question Why Join Rotary” he states, “The second original reason for Rotary’s beginning is business development. Everyone needs to network. Rotary consists of a cross section of every business community. Its members come from all walks of life. Rotarians help each other and collectively help others.”

Networking is a valid reason to join Rotary. However, anyone who joins only for networking opportunities will be disappointed, the expected sales will not materialize. As source of contacts and as a valuable place to develop networking and leadership skills Rotary is second to none. Read more

NEW Million Dollar Dinner Manual now online

A new Million Dollar Dinner manual written by Zone 24 – E/MGA Chris Offer and Zone 24 – MGO Carolyn Ferguson is now available.

A Rotary Million Dollar Dinner (MDD) is the celebration of a nine to twelve month fundraising campaign for The Rotary Foundation. The evening brings together donors who have made or pledged new contributions or bequests of US$10,000 or more to The Rotary Foundation during the campaign period.

Million Dollar Dinner ManualThe Million Dollar Dinner is a district or multi district sponsored event. It is not sponsored by RI or The Rotary Foundation. The Rotary Foundation does encourage MDDs and recommends the districts utilize the support of the Endowment/Major Gift Advisor (E/MGA) and Major Gift Officer (MGO) assigned to each zone. Districts determine campaign strategies that are appropriate for their region.

A senior Rotary leader is the keynote speaker at the dinner. The highlight of the event is the announcement with fanfare of the total amount raised for The Rotary Foundation. Read more

Top 5 Reasons To Get A Vehicle Wrap

I like the following blog post from www.SpeedProDigital.com/about/blog. The 5 reasons to get a vehicle wrap applies to Rotary as much as any no- for-profit or commercial enterprise. Using a vehicle as a mobile bill board is an efficient, effective and economical way to tell the Rotary story.

The new Rotary Brand Center  has graphics and logos that can be adapted for a vehicle wrap.     Penny Offer, RPIC Zone 24 West

Top 5 Reasons To Get A Vehicle Wrap

  1. Return on Investment
    Image

As the graphic above illustrates, a vehicle wrap is a moving billboard that costs around $0.10 per 1000 impressions, much less than all other traditional forms of offline advertising.

2) It’s a Unique Advertising Medium

The popular marketing author and public speaker Seth Godin promotes the need for businesses be like a “Purple Cow,” or in other words, businesses need to be remarkable to stand out among their competition. Vehicle wraps provide a unique way to be remarkable. Depending on how a wrap is designed, it has the capability to turn heads and get noticed.

Image
PDG CarolAnn Jeronimo,
District 7640, Governor 2010-11

3) Volume

It takes 9 times for people to see your brand for them to remember it, and having the mobile billboard driving around their city or parked in their neighborhood increases those chances substantially. Vehicle wraps are viewed by over 72,000 people per month.

4) One-time Investment

When properly cared for, there are no on-going costs to maintain a vehicle wrap. Wraps do not need to be renewed and they do not expire like other forms of advertising.

5) It Protects your Vehicle and can be Easily Removed

Image
DG Betty Screpnek
District 5370
Governor 2013-14

Contrary to popular belief, vehicle wrapping actually protects and preserves your paint job, given it’s installed by a seasoned professional. It can also be cleanly removed when it needs to be removed.