Like many organizations Rotary uses acronyms. Rotary is not unique in using acronyms. It is common in all organizations, big and small. A sports report on the news would take twice as long without the use of acronyms.
There is a time and place for everything and using acronyms is no exception. The whole point of using these abbreviation in your Rotary presentations and writing is to clearly communicate. However, if you misuse or abuse acronyms, you’ll accomplish just the opposite, turning your communications into a baffling cocktail of gobbledygook.
Can you understand these two sentences?
• The RRFC suggested the DG ask the DRFC to promote PHFS and EREY to increase DDF to fund a VTT.
• The RPIC and RC talked to PEs at PETS about benefits of RLI to understand TRF.
Here is an updated list of Rotary acronyms. GSE and DSG have been retired and we introduced VTT, RPIC and EMGA.
A succinct review of The Rotary Foundation – Endowment Fund and Major Gifts. Covers Bequest Society, named funds, opportunities for Rotarians in USA and Canada. How The Rotary Foundation thanks and recognizes donors and a review of the new Planned Giving website.
I like the following blog post from www.SpeedProDigital.com/about/blog. The 5 reasons to get a vehicle wrap applies to Rotary as much as any no- for-profit or commercial enterprise. Using a vehicle as a mobile bill board is an efficient, effective and economical way to tell the Rotary story.
The new Rotary Brand Center has graphics and logos that can be adapted for a vehicle wrap. Penny Offer, RPIC Zone 24 West
Top 5 Reasons To Get A Vehicle Wrap
Return on Investment
As the graphic above illustrates, a vehicle wrap is a moving billboard that costs around $0.10 per 1000 impressions, much less than all other traditional forms of offline advertising.
2) It’s a Unique Advertising Medium
The popular marketing author and public speaker Seth Godin promotes the need for businesses be like a “Purple Cow,” or in other words, businesses need to be remarkable to stand out among their competition. Vehicle wraps provide a unique way to be remarkable. Depending on how a wrap is designed, it has the capability to turn heads and get noticed.
It takes 9 times for people to see your brand for them to remember it, and having the mobile billboard driving around their city or parked in their neighborhood increases those chances substantially. Vehicle wraps are viewed by over 72,000 people per month.
4) One-time Investment
When properly cared for, there are no on-going costs to maintain a vehicle wrap. Wraps do not need to be renewed and they do not expire like other forms of advertising.
5) It Protects your Vehicle and can be Easily Removed
Contrary to popular belief, vehicle wrapping actually protects and preserves your paint job, given it’s installed by a seasoned professional. It can also be cleanly removed when it needs to be removed.